It was a brisk September Morning in September of 2005. I was sitting in an outdoor amphitheater, anticipating the opening session of ‘tHINKABOUT’, a two-day business conference held that year in The Rocky Mountains of Colorado. The event staged (and I do mean staged) by Strategic Horizons (Joe Pine & Jim Gilmore) is an annual gathering of 150 business professionals to learn, explore, and share ideas on the important role experiences are playing in business worldwide. I’m sure Joe and Jim won’t mind me using their conference name –ThinkAbout to introduce the provocation for this post. Which is….
When is the last time you really staged a serious THINKABOUT on your world of business?
No I’m not talking about the traditional stuff like industry trends, competition, ROI, ROE, etc.
I’m referring to some thinking on how much the business world has been turned upside down and every which way, by the Internet, “the greatest source of commoditization know to mankind”.
and……..What Are You Going To Do Differently To Change With The World.
My personal THINKABOUT was dictated by my own business feeling the pressure of commoditization. We knew we had to find a new way to differentiate-to find something that made us unique in the world of video production. The commitment to finding that something, ultimately led to me sitting in an amphitheatre that September morning in Keystone, Colorado.
I remember thinking, what an incredibly inspiring environment The Rockies offered, to re-Imagine something new for my business. International business guru Tom Peters, was the opening keynote speaker.
THINKABOUT KEYSTONE was the beginning of a journey of learning and discovery on business and how many businesses worldwide are redefining WHAT work they do, HOW they do it, and WHY they do it.
It all starts with the simple act of Thinking, followed by recognizing that in most cases incremental improvement is not going to cut it.
So…. have you stopped for a minute to simply THINKABOUT what changes you have made in your strategy (if any) that reflects the transformation occurring in the business?
Tom Peters says it best. “Business today is a brawl with no rules”. “Business as usual is a bust”.
In Industry after Industry the old guard is cutting back and losing ground,” state the authors of Mavericks at Work, William Taylor and Polly LaBarre. The companies that are winning big today in business are those that are “rethinking the logic of how business gets done.”
Let me first suggest having a serious THINKABOUT with one of the priorities being just to be honest with your self on your organizations capacity to change.
Let me also suggest , that your THINKABOUT Jam, should devote some serious thought to YOUR CUSTOMER EXPERIENCE and the inextricably linked EMPLOYEE EXPERIENCE. (Employees ultimately stage your customer experience)
Research Reports, Business Books, Blog Post, Articles, etc etc. all point to one very clear fact about business today. It has become a CUSTOMER DRIVEN MARKETPLACE. Additionally, research illustrates very clearly, that senior level business leaders consider The Customer Experience to be the next battleground of competition in The US.
I wish you the best for productive ThinkAbout. Be sure to check out STRATEGIC HORIZONS thinkAbout Learning Experience HERE – being held this September 19 & 20 – 2012 in SanFrancisco. It is a learning & adventure in business like no other. Links below are additional resources to check out The Customer Experience Discipline.
Strategic Horizons (Pine & Gilmore)
The Experience Economy- The Book UPDATED EDITION
If you want to chat about how we can help you with your customer experience initiative please feel free to drop me a line firstname.lastname@example.org or Give me a phone Call @ 518-587-6340
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