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Have a HEART – A Dirty Little Secret – Part 2

April 26, 2012 by Bill Gibeault 4 Comments

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS  in todays business world. In part 1, I introduced the subject of emotions in business and why they're becoming increasingly important in staging customer experiences and … [Read more...]

Filed Under: Content, Customer Experience, Emotional Connection, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: beyond philosophy, bill gibeault, colin shaw, customer engagement, customer experience, emotional connection, experience economy, Pine & Gilmore, story mavericks, storytelling

Customer Experience Tip # 3 – Customer Surprise Creates Talkable Memories

March 2, 2012 by Bill Gibeault Leave a Comment

Welcome back to the stage that is all about engaging customers...& yes...Rocking them with great experiences.  The video below is a little warm up for today's topic -staging 'Customer Surprise'.  I should warn you  that the video is a little … [Read more...]

Filed Under: Customer Experience, Experience Economy Tagged With: bill gibeault, customer engagement, customer experience, customer surprise, experience economy, Pine & Gilmore, story mavericks, storytelling, the experience economy

Your Backstory Revisited – It Matters

February 15, 2012 by Bill Gibeault 1 Comment

Going Back to The Future ! "Your BackStory"   A Gateway to Emotion Connection & Engagement Part 1 Hellooo Again from Story Mavericks  ! Just a quick little "Hope all is going well so far in Twenty 12."  What a difference a year makes.  If … [Read more...]

Filed Under: Content, Customer Experience, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: authenticity, bill gibeault, customer engagement, heritage, story mavericks, storytelling, william taylor

Tips For Producing High Impact On-Line Videos

January 24, 2012 by Bill Gibeault Leave a Comment

Welcome Back to Rock Your Customers. I thought I'd share some thinking on INTERNET VIDEO that  should be meaningful and helpful to your business.   By chance just in case you haven't heard or read somewhere.... On-Line Video is Exploding. YOUTUBE … [Read more...]

Filed Under: Customer Experience, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: bill gibeault, business communications, customer engagement, customer experience, on-line video, story mavericks, storytelling, the experience economy

Customer Experience Design Tip #1 Great Customer Experiences Are Intentionally Designed

January 18, 2012 by Bill Gibeault Leave a Comment

       EXPY STAGING TIP #1  Great Customer Experiences Are Deliberately Defined & Planned         Hello again from Saratoga Springs, New York, The Home Base of Story Mavericks & "Rock Your Customers."  As always, … [Read more...]

Filed Under: Customer Experience, Experience Economy Tagged With: customer experience, pine&gilmore, story mavericks, storytelling, the experience economy

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