Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world. In part 1, I introduced the subject of emotions in business and why they're becoming increasingly important in staging customer experiences and … [Read more...]
A Key Ingredient To Connecting With Customers – Touching Hearts – Part 1
It seems that the latest marketing buzz found in most business writings, especially those about 'Social Media' , is the new business mandate to connect and engage customers. The drum beat sounding the critical need to develop deeper customer … [Read more...]
