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Have a HEART – A Dirty Little Secret – Part 2

April 26, 2012 by Bill Gibeault 4 Comments

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS  in todays business world. In part 1, I introduced the subject of emotions in business and why they're becoming increasingly important in staging customer experiences and … [Read more...]

Filed Under: Content, Customer Experience, Emotional Connection, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: beyond philosophy, bill gibeault, colin shaw, customer engagement, customer experience, emotional connection, experience economy, Pine & Gilmore, story mavericks, storytelling

A Key Ingredient To Connecting With Customers – Touching Hearts – Part 1

March 27, 2012 by Bill Gibeault Leave a Comment

It seems that the latest marketing buzz found in most business writings, especially those about 'Social Media' , is the new business mandate to connect and engage customers.   The drum beat sounding the critical need to develop deeper customer … [Read more...]

Filed Under: Content, Customer Experience, Experience Economy, StoryTelling Tagged With: beyond philosophy, colin shaw, customer connection, customer engagement, customer experience, emotional connection, experience economy, Pine & Gilmore, story mavericks

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