Story Mavericks

Inspire With A True Story

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The Most Important Story Every Business Needs To Tell

December 9, 2013 by Bill Gibeault Leave a Comment

  Greetings from Saratoga Springs, New York where last week, the first snowman and snow angels of the winter season were built.  (It's a melted mess now)   I hope you enjoyed the Thanksgiving holiday with  your family and friends,  shared a … [Read more...]

Filed Under: Content, Customer Experience, Emotional Connection, Experience Economy, Social Media, StoryTelling, Video Production Tagged With: bill gibeault, customer engagement, Pine & Gilmore, social media experience, story mavericks, the experience economy

Have a HEART – A Dirty Little Secret – Part 2

April 26, 2012 by Bill Gibeault 4 Comments

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS  in todays business world. In part 1, I introduced the subject of emotions in business and why they're becoming increasingly important in staging customer experiences and … [Read more...]

Filed Under: Content, Customer Experience, Emotional Connection, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: beyond philosophy, bill gibeault, colin shaw, customer engagement, customer experience, emotional connection, experience economy, Pine & Gilmore, story mavericks, storytelling

Customer Experience Tip # 3 – Customer Surprise Creates Talkable Memories

March 2, 2012 by Bill Gibeault Leave a Comment

Welcome back to the stage that is all about engaging customers...& yes...Rocking them with great experiences.  The video below is a little warm up for today's topic -staging 'Customer Surprise'.  I should warn you  that the video is a little … [Read more...]

Filed Under: Customer Experience, Experience Economy Tagged With: bill gibeault, customer engagement, customer experience, customer surprise, experience economy, Pine & Gilmore, story mavericks, storytelling, the experience economy

Your Backstory Revisited – It Matters

February 15, 2012 by Bill Gibeault 1 Comment

Going Back to The Future ! "Your BackStory"   A Gateway to Emotion Connection & Engagement Part 1 Hellooo Again from Story Mavericks  ! Just a quick little "Hope all is going well so far in Twenty 12."  What a difference a year makes.  If … [Read more...]

Filed Under: Content, Customer Experience, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: authenticity, bill gibeault, customer engagement, heritage, story mavericks, storytelling, william taylor

There’s No Better Time Than Now For A ThinkAbout !

February 2, 2012 by Bill Gibeault Leave a Comment

It was a brisk September Morning in September of 2005.  I was sitting in an outdoor amphitheater, anticipating the opening session of ‘tHINKABOUT’, a two-day business conference held that year in The Rocky Mountains of Colorado. The event staged (and … [Read more...]

Filed Under: Customer Experience, Experience Economy, Uncategorized Tagged With: bill gibeault, customer engagement, customer experience, customer service, experience economy, story mavericks, the experience economy

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