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The Most Important Story Every Business Needs To Tell

December 9, 2013 by Bill Gibeault Leave a Comment

  Greetings from Saratoga Springs, New York where last week, the first snowman and snow angels of the winter season were built.  (It's a melted mess now)   I hope you enjoyed the Thanksgiving holiday with  your family and friends,  shared a … [Read more...]

Filed Under: Content, Customer Experience, Emotional Connection, Experience Economy, Social Media, StoryTelling, Video Production Tagged With: bill gibeault, customer engagement, Pine & Gilmore, social media experience, story mavericks, the experience economy

“The Great Myth Of Technology” & A BIG Opportunity For YOUR Business

July 24, 2013 by Bill Gibeault Leave a Comment

WELCOME BACK !   My hiatus in writing “The Rock Your Customers” blog is officially over.   It’s been somewhat of a lengthy break.  At some point in the near future I'll share some key learning experiences from my time away.          For now, I'd like … [Read more...]

Filed Under: Customer Experience, Experience Economy, Social Media, StoryTelling

Have a HEART – A Dirty Little Secret – Part 2

April 26, 2012 by Bill Gibeault 4 Comments

Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS  in todays business world. In part 1, I introduced the subject of emotions in business and why they're becoming increasingly important in staging customer experiences and … [Read more...]

Filed Under: Content, Customer Experience, Emotional Connection, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: beyond philosophy, bill gibeault, colin shaw, customer engagement, customer experience, emotional connection, experience economy, Pine & Gilmore, story mavericks, storytelling

A Key Ingredient To Connecting With Customers – Touching Hearts – Part 1

March 27, 2012 by Bill Gibeault Leave a Comment

It seems that the latest marketing buzz found in most business writings, especially those about 'Social Media' , is the new business mandate to connect and engage customers.   The drum beat sounding the critical need to develop deeper customer … [Read more...]

Filed Under: Content, Customer Experience, Experience Economy, StoryTelling Tagged With: beyond philosophy, colin shaw, customer connection, customer engagement, customer experience, emotional connection, experience economy, Pine & Gilmore, story mavericks

Your Backstory Matters – Part 2

February 17, 2012 by Bill Gibeault Leave a Comment

Going Back to The Future ! "Your BackStory" Part 2 Hi again, Thanks for stopping by.   As I recall at the conclusion of my last letter I promised to share more thinking on telling your back story.  Part 1 Here  But first I have a few questions for … [Read more...]

Filed Under: Content, StoryTelling, Video Production

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