Greetings from Saratoga Springs, New York where last week, the first snowman and snow angels of the winter season were built. (It's a melted mess now) I hope you enjoyed the Thanksgiving holiday with your family and friends, shared a … [Read more...]
“The Great Myth Of Technology” & A BIG Opportunity For YOUR Business
WELCOME BACK ! My hiatus in writing “The Rock Your Customers” blog is officially over. It’s been somewhat of a lengthy break. At some point in the near future I'll share some key learning experiences from my time away. For now, I'd like … [Read more...]
Have a HEART – A Dirty Little Secret – Part 2
Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world. In part 1, I introduced the subject of emotions in business and why they're becoming increasingly important in staging customer experiences and … [Read more...]
A Key Ingredient To Connecting With Customers – Touching Hearts – Part 1
It seems that the latest marketing buzz found in most business writings, especially those about 'Social Media' , is the new business mandate to connect and engage customers. The drum beat sounding the critical need to develop deeper customer … [Read more...]
Your Backstory Matters – Part 2
Going Back to The Future ! "Your BackStory" Part 2 Hi again, Thanks for stopping by. As I recall at the conclusion of my last letter I promised to share more thinking on telling your back story. Part 1 Here But first I have a few questions for … [Read more...]
