Story Mavericks

Inspire With A True Story

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The Critical Thing You Need To Attract, Engage & Keep Customers

April 15, 2014 by Bill Gibeault Leave a Comment

  Have you ever been here...   It's 6 o'clock and the staff  has all gone home.   You're at your half covered desk.  Its been another long day.   You've taken too many sales calls,  announcing "A ONE OF A KIND INNOVATIVE SOLUTION" … [Read more...]

Filed Under: Customer Experience, Emotional Connection, Experience Economy, Social Media

The Most Important Story Every Business Needs To Tell

December 9, 2013 by Bill Gibeault Leave a Comment

  Greetings from Saratoga Springs, New York where last week, the first snowman and snow angels of the winter season were built.  (It's a melted mess now)   I hope you enjoyed the Thanksgiving holiday with  your family and friends,  shared a … [Read more...]

Filed Under: Content, Customer Experience, Emotional Connection, Experience Economy, Social Media, StoryTelling, Video Production Tagged With: bill gibeault, customer engagement, Pine & Gilmore, social media experience, story mavericks, the experience economy

“The Great Myth Of Technology” & A BIG Opportunity For YOUR Business

July 24, 2013 by Bill Gibeault Leave a Comment

WELCOME BACK !   My hiatus in writing “The Rock Your Customers” blog is officially over.   It’s been somewhat of a lengthy break.  At some point in the near future I'll share some key learning experiences from my time away.          For now, I'd like … [Read more...]

Filed Under: Customer Experience, Experience Economy, Social Media, StoryTelling

The WHY’s of On-Line Video in “The Experience Economy”.

January 13, 2012 by Bill Gibeault 1 Comment

The following post has been reedited from the original written on January 2011.   I thought it important to re-establish  the connection for new people to this blog to two business areas we have a passion for.  Customer Experiences and Video … [Read more...]

Filed Under: Customer Experience, Experience Economy, Social Media, Video Production Tagged With: bill gibeault, customer experience, experience economy, on-line video, story mavericks

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billg@storymavericks.com

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