Experiences… Plot… Story… It’s a Big Deal…
Have you ever imagined your business being the talk of the town, the envy of the industry, the buzz of the world?
Have you ever thought what the impact, a community of raving fans, could have on your business ?
There’s a GREAT opportunity for you and YOUR business if your willing to be a little maverick-like in developing your marketing strategy.
We’ve got a great place to start.
But First A Little ThinkAbout.
Do These Statements Sound Familiar ?
Getting customers attention and then attracting them to my business has been a bigger challenge lately.
- I’m trying to develop a Social Media strategy for my business.
- I’m trying to determine some of the keys to developing marketing strategies that grow my business.
- The challenge of differentiating my business from competition is more daunting than ever.
- I am looking for new ways to engage and connect with customers.
- If any of the above statements resonate with you, than we can help you. Here’s a few more important points to consider.
Business as Usual is a bust.
- Your Customer’s Expectations have drastically changed. They have more control over your brand message than ever before.
- The marketing world has been turned upside down. Close to 60% of the buying decision process is completed before the formal sales process begins.
- The quality of your goods and services are no longer enough to differentiate your business. The fact is people value experiences more than your goods & services.
- Most Goods & Services have become commoditized effecting profitability in all classes of business.
- Consumer trust in business is at an all time low.It is quite clear that the same old story doesn’t cut it anymore.
It’s Time to Rebel Against Ordinary.
We Can Help !
May I introduce myself. I’m Bill Gibeault, co-founder of Story Mavericks, a video production and experience design company, that helps businesses create new value through strategic storytelling and experience staging.
Our offerings include not only Video Production and Customer Experience strategy, but also teaching entrepreneurs and business professionals, the critical foundations and frameworks, for designing customer experiences and telling stories, that capture attention and the hearts of audiences.
In 2006, I was one of the first business professionals in the Country to earn a formal certification in “The Experience Economy” — Customer Experience Design, a program from Joseph Pine & James Gilmore, authors of Internationally best selling business book, The Experience Economy.
During the last 10 years, I’ve been on a journey (often literally) of study, research-exploring the growing business disciplines of experience design and business storytelling. You might say that Storytelling and Customer Experiences have become a way of life for me since 2004.
While it’s been an exciting 10- year journey , it hasn’t always been easy. I’ve struggled at times, while I figured out how to connect the dots between video storytelling and customer experiences. Let’s face it, adopting a customer centric business strategy and using storytelling in business were not exactly mainstream business. That is changing. FAST!
So my own journey has led me to an important discovery that can help make your life a little easier and a little less frustrating from a marketing standpoint.
A Journey… A Discovery… Time To Share
“The Experience is The Marketing.” The Story is The Experience.
My journey into the growing disciplines of experiences and storytelling has led directly to a very unique but proven way and solution, to help you attract new customers and create a community of people that want to share your story . It’s a game changer.
What’s the big secret?
“Being MEMORABLE makes all the difference.” AND “Being Human -Putting More Heart in Business Wins Big Today.”
The Roots To Begin Standing Out and FINDING your unique DIFFERENCE can be found In Your BackStory. How You Came To Be What You Are Today.
Who Are You ?
Why Are You Here ?
How Are You Unique ?
So WHAT is GET REEL BACKSTORY ?
Get Reel Back Story is a story about your organization and the effects of your heritage – where and when you came to be who you are today. Your Backstory is told through candid videotaped conversations, with yourself or the key people behind your business. This important story gives life to your website experience , adds a personal touch -thereby giving your business a distinct personality. Get Reel BackStory gives your customers what they want – Communications that are REAL, relevant, meaningful, and engaging. It connects your customers to who you really are not just what you do.
WHY GET REEL BACKSTORY ?
- Sharing Your Backstory directly addresses one of the major issues all businesses face today. – A Lack of Trust. The primary reason for sharing your backstory is to build a foundation of trust and credibility, with your audience.
- In a world of commoditized goods, services, marketing etc. your company story is a unique combination of characters, plots, crisis, circumstances and events, that can not be copied by any other business.
- People today, more than ever in business, want to know the real people behind the scenes of a company. People do not believe in and follow Logos. They follow real people who they like, trust, and have an affinity for.
- Telling your backstory makes you more human. Using real stories to communicate, teach, inspire, and entertain is a great fit for today’s world dominated by Social Media and one where engagement and personal connection are important to success
- Storytelling evokes emotions, reveals passions, purpose, caring and ultimately your dramatic difference. These are all important ingredients to business success- Things your customers care about.
- On-Line Video continues to be one of the hottest trends and business priorities for 2014-2015. Over 44 billion videos are viewed each month by 85% of all US. Internet users.(comScore)
- Storytelling is the most effective communication tool in “The Experience Economy.”
Your Real Backstory Details –
Single Video Story 3-5 Minutes in length
- A pre-production workbook (PDF), which guides the business in frameworks of identifying and telling compelling, stories.
- 4-hours pre-production planning with Story Mavericks (after initial personal meetin
- Up to one full day videotaping for on camera interview and B-Roll. (images of your work stage)
- A finished edited video- approval & viewing via Story Mavericks Website or at Our Location
- Back ground music (search & design)
- Business Title Graphic &/or Logo – Customer to provide logo in format needed
- Video encoding for web delivery
- Exposure of your video on Story Maverick’s Blog, Facebook page, &Twitter page
- Provide embed code to your ISP to place a video on your site
- Links to Social Media Sites- Facebook/Twitter/YouTube
- E-Mail Link for viewers to pass on to a friend
- You Get All This and MORE for $3975
Call Me at 518-587-6340 or 518-573-6191 or E-Mail firstname.lastname@example.org , to hold your Price of $3975 for 12 months
Value Beyond Just a Video !
I take this work very seriously. It’s not just about helping you produce a video of your story. Many companies can do that. It’s an invitation to join me in exploring the heart and soul of your business and why people care about it. It’s really about creating memorable experiences. Very few marketing companies and video producers can do that.
- Connecting The Dots of On-Line Video, StoryTelling, Customer Experiences , Social Media & Marketing. You’ll gain a big picture understanding & foundation to move forward more effectively on marketing initiatives.
- Help & Guide You in the Process of Uncovering Your Unique Stories
- Content Strategy-Prioritizing What Stories will drive most value?
- Gain a much better understanding of one of the top priorities of business today. The Customer Experience. Learn the importance of your current customer experience in crafting your story.
- Learn how to use the 4 key Experience Realms to Guide Content Development & hit the “Sweet Spot of compelling story design.
- Identify Specific Emotions to target in video that will drive action(behavior) along the key stages of viewing experience
- Channel Strategy Recommendations- We’ll help you develop a strategy to get your videos seen by audiences and increase interactions & engagements.
- Video Production Strategy, budgets, User Generated content vs. Professional
It’s Time To Tell Your Story !
The choice is yours.
If you have any questions on this program feel free to drop my a line or give me a shout by phone. Your story does matter more than ever and we at Story Mavericks have a passion for Video Storytelling. To help you touch a heart and reach a mind through your story would be special.
100% Satisfaction Guarantee – The Truth is we aspire to more than just satisfying you.
A satisfied customer does not make a loyal customer.
If we exceed your expectations and even surprise you, we figure we’ve got a much better chance to have you become a screaming fan of ours.
That’s always been our way !