Welcome Back to Rock Your Customers. I hope everyone has recuperated from Super Bowl XLVI. To begin with I have a couple of confessions to make. 1. I spent most of the entire Super Bowl Sunday parked in front of my TV. watching both pre-game coverage followed by the actual game. 2. Yes, I am a Giant Fan, but not a crazy one – crazy defined as probably not losing any sleep if they lost. My wife is from New England (Ma.) so it might be a good bet to say that she was not happy with the outcome. I’ll continue to console her tonight by cooking a nice pasta dinner. 🙂 🙂
Unlike many people who say that their favorite part of any Super Bowl are the TV. Commercials, I have a different view. I watch pre-game coverage mainly to view the backstories the networks decide to produce. I’m just not into the XXXX’s & OOOOO’s.
I think that instead spending so much time evaluating commercials, we should be talking about the meaningful and inspirational stories that that some how intersect with the game of football or the NFL. We should be voting on our favorite story.
Besides isn’t it somewhat ironic that we create a lot hoopla over TV. commercials a business practice that people love to hate?
This years Super Bowl coverage had backstories on players, teams, parents of players, owners and even special programs that came directly out of the NFL. Most of these stories connected you on a more personal level to a person or player not just a number on a jersey. I found myself rooting for that individual, regardless of team (kind of) to do we’ll.
One of my favorite stories was about, a program called The Indianapolis Legacy Project that incorporated such activities as planting trees, (becoming the greenest Super Bowl ever), fighting cancer, & redeveloping neighborhoods. They even had a program to motivate, train, & recognize The Indianapolis Super Bowl Volunteer Force, called “Super Scarves” all part of a Super Service Initiative. Very cool stuff ! There was so much for community builders to learn and be inspired by in this story.
The other favorite was a heart breaking but inspirational story about Steve Gleason a former football player from The New Orleans Saints. Check the video above to learn about Steve’s Story. The lesson- Life is short. “We all have a timeline. Most of us don’t live like we have a timeline.” It is a story about courage, about love and about helping & inspiring others. Seems to me a more important story to share than voting for your favorite Super Bowl Commercial.
Tell me what you think ?
PS. Sorry New England Fans. For what it’s worth the Pats are my second favorite team.