It seems that the latest marketing buzz found in most business writings, especially those about 'Social Media' , is the new business mandate to connect and engage customers. The drum beat sounding the critical need to develop deeper customer … [Read more...]
Customer Experience Tip # 3 – Customer Surprise Creates Talkable Memories
Welcome back to the stage that is all about engaging customers...& yes...Rocking them with great experiences. The video below is a little warm up for today's topic -staging 'Customer Surprise'. I should warn you that the video is a little … [Read more...]
Your Backstory Matters – Part 2
Going Back to The Future ! "Your BackStory" Part 2 Hi again, Thanks for stopping by. As I recall at the conclusion of my last letter I promised to share more thinking on telling your back story. Part 1 Here But first I have a few questions for … [Read more...]
Your Backstory Revisited – It Matters
Going Back to The Future ! "Your BackStory" A Gateway to Emotion Connection & Engagement Part 1 Hellooo Again from Story Mavericks ! Just a quick little "Hope all is going well so far in Twenty 12." What a difference a year makes. If … [Read more...]
Lessons From Super Bowl XLVI TV. Coverage – Inspiration VS. B.S.
Welcome Back to Rock Your Customers. I hope everyone has recuperated from Super Bowl XLVI. To begin with I have a couple of confessions to make. 1. I spent most of the entire Super Bowl Sunday parked in front of my TV. watching both … [Read more...]
