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A Key Ingredient To Connecting With Customers – Touching Hearts – Part 1

March 27, 2012 by Bill Gibeault Leave a Comment

It seems that the latest marketing buzz found in most business writings, especially those about 'Social Media' , is the new business mandate to connect and engage customers.   The drum beat sounding the critical need to develop deeper customer … [Read more...]

Filed Under: Content, Customer Experience, Experience Economy, StoryTelling Tagged With: beyond philosophy, colin shaw, customer connection, customer engagement, customer experience, emotional connection, experience economy, Pine & Gilmore, story mavericks

Customer Experience Tip # 3 – Customer Surprise Creates Talkable Memories

March 2, 2012 by Bill Gibeault Leave a Comment

Welcome back to the stage that is all about engaging customers...& yes...Rocking them with great experiences.  The video below is a little warm up for today's topic -staging 'Customer Surprise'.  I should warn you  that the video is a little … [Read more...]

Filed Under: Customer Experience, Experience Economy Tagged With: bill gibeault, customer engagement, customer experience, customer surprise, experience economy, Pine & Gilmore, story mavericks, storytelling, the experience economy

Your Backstory Matters – Part 2

February 17, 2012 by Bill Gibeault Leave a Comment

Going Back to The Future ! "Your BackStory" Part 2 Hi again, Thanks for stopping by.   As I recall at the conclusion of my last letter I promised to share more thinking on telling your back story.  Part 1 Here  But first I have a few questions for … [Read more...]

Filed Under: Content, StoryTelling, Video Production

Your Backstory Revisited – It Matters

February 15, 2012 by Bill Gibeault 1 Comment

Going Back to The Future ! "Your BackStory"   A Gateway to Emotion Connection & Engagement Part 1 Hellooo Again from Story Mavericks  ! Just a quick little "Hope all is going well so far in Twenty 12."  What a difference a year makes.  If … [Read more...]

Filed Under: Content, Customer Experience, Experience Economy, StoryTelling, Uncategorized, Video Production Tagged With: authenticity, bill gibeault, customer engagement, heritage, story mavericks, storytelling, william taylor

Lessons From Super Bowl XLVI TV. Coverage – Inspiration VS. B.S.

February 6, 2012 by Bill Gibeault Leave a Comment

  Welcome Back to Rock Your Customers.  I hope everyone has recuperated from Super Bowl XLVI.   To begin with I have a couple of confessions to make.  1.  I spent most of the entire Super Bowl Sunday parked in front of my TV. watching both … [Read more...]

Filed Under: Content, StoryTelling, Uncategorized

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