Story Agent Marketing is:
A simple model to share advise and help you develop more effective marketing strategies in a new economy and marketing world, dominated by social media, experiences and business storytelling.
A new resource for creativity, fresh ideas and maverick-like thinking.
A new opportunity for you to understand and use storytelling to capture attention and connect audiences to your business/cause.
For those of you wanting to be distinct.
Your Personal Marketing Agent
Customized Memberships – No Hourly Rates- Unlimited & Regular Advise and leadership, from Customer Experience Professional, author, and long-time video storyteller, Bill Gibeault.
Story Mavericks believes that your business is a story.
We believe great business stories include characters (employees) that love to brag about who they work for… who are truly engaged by their work and well…who LOVE MONDAYS.
Great stories also include diehard loyal customers, raving fans who share stories – their memories of you, with the world.
These customers influence their friends and followers because you made them somehow feel special, because you surprised them and engaged them in a personal way, or maybe because your goods or services helped make their world just a little bit better, or even transformed their lives.
You were REMARKABLE ! You were MEMORABLE !
Telling Great Stories that make a real difference is why we exist.
We believe it’s time to ‘Rebel Against the Ordinary’, INSPIRE change, and LEAD the writing of new scripts and extraordinary stories on business performance.
WELCOME TO THE EXPERIENCE ECONOMY
“THE EXPERIENCE IS THE MARKETING.”
THE STORY IS THE EXPERIENCE.
The best path to distinction, customer loyalty, and advocacy is through intentionally designed and staged episodes by businesses, that engage people in a personal and memorable way. You know…..Rock Them ! WOW Them. They are called experiences.
It is very clear customers want experiences benchmarked by authenticity which dazzle senses, stimulate their minds, and touch their hearts.
In our new world of Social Media, where customer engagement and connection dominate marketing talk and where word of mouth is more important than ever, Storytelling is now center stage in the business world. It’s about those special experiences that you stage.
It’s about WHO you are, WHY you exist, and HOW you make a dramatic difference.
Let’s face it, your brand is your STORY.
As a veteran video producer, (story teller) who also spent many years on the front line of business management for a National company, (ConAgra) I understand the way of marketing, communication and real world business. During the last nine years, I’ve worked hard and committed myself to developing a deep understanding of the revolutionary changes taking place in the business world, specifically related to marketing. More importantly, I’ve learned alot about groundbreaking strategies and new-thinking , that is winning big in all classes of business. It’s Game Changing Time !
I want to share some of my discoveries WITH YOU.
I believe I can help you, but first:
Do these problems sound familiar ?
1. WHAT MAKES MY BUSINESS DIFFERENT OR UNIQUE ?
Let’s face it, what ever products or services you sell, can probably be bought cheaper and at the same quality as yours. Most goods and services today are commoditized.
2. HOW DO I DEVELOP NOT ONLY LOYAL CUSTOMERS BUT THOSE WHO ADVOCATE MY BUSINESS ?
If you want to deliver greater ROI to your marketing efforts in today’s Social Business Environment, you will need to set your strategy far beyond the old metric of customer satisfaction. Today’s most successful brands have loyal customers and screaming fans willing to pay a premium for the goods and services of a business.
3. THE CHALLENGE OF RESOURCES BOTH TIME AND MONEY
Today’s marketing world has been turned upside down by a drastically changed customer, proliferation of marketing channels and models to do business. Staying current and up to date on new trends in technology and business is a daunting challenge. Budgets are tight and time is even tighter.
THE SOLUTION – STORY AGENT MARKETING
What we’ve got for you.
AN OPPORTUNITY TO EXPLORE THE ABSOLUTE LATEST IN WORLD OF CUSTOMER EXPERIENCES AND BUSINESS STORYTELLING, THAT WILL HELP TRANSFORM YOU TO A DISTINCT COMPANY – A MORE VALUABLE AND PROFITABLE COMPANY.
- Unlimited request for advise, direction or ideas.
- Industry Market Exclusive – I will not work with your direct competition in any market.
- Limited Offering – At this time I plan on selecting only 5 (Five) businesses to participate in phase 1 of this offering.
- More personalized service- I am your own STORY agent
- A Differentiating Addition to your Marketing Efforts (We work with your existing marketing resources)
A Special WOW Bonus To Early Committed Customers (SEE BELOW)
Included in The Story Agent Membership Offering is a 3-4 minute BACKSTORY VIDEO, produced by Bill Gibeault & Story Mavericks. A backstory is how your business became what it is today.
Here is a partial list of our capabilities – Building Blocks to developing raving fans, both customers and employees. You customize our Agent Offering by choosing what areas you want to focus on and for what length of time.
- Help you discover your WHY ? (Purpose of your business beyond bottom line)
- Help you develop a digital story strategy
- Help you find and share stories that are meaningful & relevant to your audience
- Help you vision and describe what a WOW customer experience looks like for your business
- Evaluate your current customer experience VS. Who you say you are
- Evaluate current marketing efforts including campaigns & strategy
- Lead design team of new innovative experience staging for your business
- Social Media strategy
- Video Production strategy & technology
- Content development strategy
- Help you develop communications that inspire and set context for the experience you offer
- Talent recruitment and partners both internal and external
- Help build culture that employees feel proud of
- Help you develop customized training experiences for your talent/team
- Help you teach and train employees
- Share innovative ideas from other industries
- Help you evaluate new technologies to use to enhance customer experience
- We’ll have regular Q&A calls so we can dig into the issues facing your project and clarify anything that might not be completely clear to you.
Not Covered In Story Agent Offering (You know the fine print)
- Our Video Production Services ( Unless you earn a bonus story)
- Large scale content creation & projects unless agreed to
- Travel Expenses
MY PARTNERSHIP PROPOSAL
If you are interested in discussing the Story Agent Program, I’d love to have a chat with you. You can e-mail me at firstname.lastname@example.org or call me directly at either 518-587-6340 or 518-573-6191 (cell)
Here’s your chance to explore the world of customer experiences and business storytelling, like never before.
My goal for this offering is to work with a limited number of customers, who are interested in and see great potential in these two hot marketing disciplines.
Staging great customer experiences, and using story as a main communication vehicle, offer any business a tremendous opportunity to standout from the crowd.
Thanks for spending some time with me.
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