Once Upon a Time …
November 1987 …28 plus Year’s Ago…
Lights, camera, action! The scene: A sales meeting, 400 people, a Meadowlands Hotel in New Jersey.
A stir of enthusiasm is in the air.
It’s time to kick off the company’s most important sales contest of the year.(It’s called TOMATO RAMA!) Each business district has to present it’s case now referred to as “trash talking” to a highly competitive audience. As part of the East sales team we’re psyched. We’ve done something very different than the usual BORING Power Point facts and figures presentation…
We’ve produced a video featuring a trained police dog as a star, interview statements from the sales team, energetic music, and a great theme-….Keep Pushing.
The results: Standing Ovation.
It steals the show. ………..
The seeds for a video company are planted.
Since the start up of Sunrise Productions in January 1987, we have produced a diversity of video experiences including training, educational, marketing, documentaries, meeting, and broadcast.
Like that very first presentation, our goal has always been to produce an experience that stands out from the norm ……to deliver the unexpected………to really connect emotionally to an audience.
We love to say Touch a Heart and Reach a Mind !
Little did we know that the language we used to describe our work, (experiences) would play a critical role in the transformation of a video production company years later.
The video we produced over 28 years ago was a hit with the audience which was very gratifying, but as important was the fact that we loved telling a story using video.
Additionally, starting a video production business seemed a good next step for a guy that always walked around with a still camera and loved photography.
We named the company Sunrise Video. We did the wedding gig but also secured our first corporate customer after 3 months in business, Fort Miller Inc. from Shulerville, New York. We are still doing business with them almost 28 years later.
TO BE CONTINUED…
2004 A NEW JOURNEY BEGINS