Chief Experience Officer (CXO)
Bill is Co-founder and Chief Experience Producer (CEP) for Story Mavericks, a 25-year old video production and customer experience design firm based in Saratoga Springs, NY . Bill’s career in business spans three decades and crosses three industries. The driving force throughout his professional career and personally , has been making a difference by turning the ordinary into extraordinary .
In 1997 Bill left the corporate world to devote full time energy to a video production company he co-founded in 1987, Sunrise Media. He discovered the emerging “Experience Economy” in 2004 during a company initiative to reposition itself strategically . Defining the real work of a video production enterprise as one which created “Experiences” , led directly (A Google Search) to “The Experience Economy & Pine & Gilmore.
In October 2006, Bill became one of the first group of ten people in the Nation to be certified in the theories and models of The Experience Economy, through formal training, from the internationally recognized leaders in the field, Joe Pine and Jim Gilmore. Their best selling book, “The Experience Economy. He has devoted the last 7 years to intensive study, research and application of experience design principles to business. Included in this journey is the important role of storytelling & business narrative, Social Media and marketing. Bill’s thought leadership on business communication and experiences have been reflected for the past two years on his “RockYour Customers” Blog.
He has taken his 20 years of media production and business management expertise and combined the latest thinking about experience staging to design an industry first methodology, for creating corporate communications, based on experiences and authenticity.
Since founding his video production company in 1987, he has written and produced a variety of stories including biographies, documentaries, corporate training and marketing, websites, special events and meetings.
Bill also has 15 years of corporate sales management experience with National Food Manufacturers Hunt Wesson Foods and ConAgra Inc. He brings a real world perspective of the business environment having been responsible for training, recruiting, marketing and sales. He has an undergraduate degree in history and a Masters Degree in Guidance & Counseling, from Central Connecticut State University.
Bill resides in Saratoga Springs, New York a community he supports both personally and professionally with volunteer efforts and digital storytelling. He has been a member of The Saratoga Springs Lions Club for over ten years and one of its board members for nine . He is also a graduate of Leadership Saratoga, a nine-month leadership program to develop community leaders.